Social media has always been a strong marketing channel for up and coming small businesses and, let’s face it, it’s not going anywhere. As one of the largest social media platforms in the world, Facebook has high engagement, huge reach potential, real time response capabilities and best of all – it’s free.
With the evolution of Facebook’s news feed algorithm entrepreneurs are faced with a challenge. As marketers, we struggle each day to get our business posts seen. Organic search results are diminishing, not flourishing. How can we outperform the algorithm? What can we do to the content to reach more customers?
As Facebook continues to get bigger and better, we must get smarter with our posts and stay up to date with ways in which we can can utilize the platform for our businesses and our brands moving forward.
Check out this video to get some tips on how you can make sure your content is seen:
Want to know more about how your business can keep in the game? Read this HubSpot article, written by Sophia Bernazzani,
Increase Post Engagement With This Simple Tip
One simple and easy tip you can try is asking questions. Even if you don’t necessarily need a response, questions are an amazing way to increase your engagement. Facebook will know that people want to see your content if they are commenting on it, so the more engagement your posts get, the more it will benefit your page and your brand.
2 Types of Questions That Work Well
“Either/Or” Questions: Get peoples opinions by asking them a question like “Which do you use (a) or (b)? and have them comment below. For example,“Which ice cream flavor do you like best? Strawberry or Vanilla.”
“Fill in the Blank” Questions: You can say something like “My favorite place to watch the sunset is ………….” and ask people to share their thoughts. Add a catchy image to go with the question. Graphics perform better then just text based posts. By posting your question on a graphic (you can do this using canva) you will likely see increased engagement.
Try using either of these techniques in your next post. People on Facebook want voice their opinion, we’ve all seen it, so give them an outlet to do it.