Instagram has quickly grown from a trendy app to a massive social network and many brands are finding ways to interact with the Instagram community to gain personally invested customers who keep coming back for more.
At the end of 2016 Instagram had reached over 600 million users, the last 100 million of which had joined just in the past six months. Now that's incredible growth! But it's not just the numbers you should care about when considering Instagram for your business. It's the type of people using it.
Instagrammers are known for being shoppers. Studies have shown that Instagram provides brands with up to 25% more engagement than other social platforms. If you post the right Instagram images, consumers soak up your marketing message without any hard sales pitches. That being said, when used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand.
So the big question isn't should you be using Instagram but how to use it properly.
I suggest you check out 10 Ways to Grow Your Small Business With Instagram. The article highlights some great points. I also included a few tips of my own below.
10 Ways to Grow Your Small Business With Instagram
You're already on Instagram - great! Here are some strategies to ramp up your efforts on the visual social media platform. And since engagement on Instagram is 15 times higher than it is on Facebook, it’s definitely the platform that, for many small businesses, can move them from a teeny company to a burgeoning one.
3 More Tactics to Consider:
Here's some additional tips that I would like to share with you to help get your brand recognized on Instagram.
Create Content Your Customers Love
It's up to you to figure out what your customers want to see. Are there themes or styles that resonate? Once you know what works, populate your account with images, quotes and promotions that tie into your business.
One idea that can help you find out what your customers are looking for is by scoping out what your competition is posting. What's showing up on their feed? Is there a particular post that got lots of engagement? likes? Why did it?
Use Strong Calls to Action
A lot of companies are starting to post on Instagram. But, unfortunately, many don't have a clear call to action or message to tell people what to do or where to go.
One great tip is to make good use of the bio section in your profile by using a strong "call to action" that directs viewers to your sales page. You have up to 150 characters, so have a little fun with it and create an engaging call to action. Using a humorous message can work well.
Share for Share (SFS)
SFS is a tactic whereby you share and promote other partners work on your page. Look to those in your space with larger accounts. You can start by reposting their images and tagging them in the image in hopes, that over time, they'll start doing the same for you as the number of your followers increases.
You can even Direct Message their account after you've shown some love to expedite this process.
Having other accounts share your content is huge. Creating a team of partners all cross-promoting each others work is great for exposure, brand awareness, and building authority in your space.
Put The Tactics Into Action
Organic reach is possible and can be massive for you. If you're looking to engage with your customers, build an audience, and insert your personality into your business, the bottom line is - you should be on Instagram.
Just remember, like any social network out there, there are right ways to use it, wrong ways to use it, and clever ways to use it. So make sure if you do do it - do it wisely.