How To Make Your LinkedIn Message Stand Out

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Getting decent sales results can be challenging. With so many ways to communicate it's not as black and white as it use to be. I mean, 30 years ago all you had to choose from was a traditional sales calls or in-person meeting. Should I call them or knock on their front door.

Then came the internet which opened up a whole new ballgame - email communication - and what a revelation that has been. And now, here we are in 2017 and the channels just keep growing.

The birth of social media has made a great impact on how we communicate and today there are more ways to contact a lead than I can count on my own two hands. There is one in particular that I find very effective, especially when it comes to B2B selling, and that's LinkedIn.

6 Creative Ways to Make Your LinkedIn Message Stand Out

We all have some tips and tricks up our sleeves on how we like to sell but I came across a great article published by HubSpot,  6 Creative Ways To Make Your LinkedIn Message Stand Out, and I'd like to share it with you. Here's the tips author Michael Pici had to share:

  1. Mention a Detail from Your Prospect's Recommendations
  2. Riff On a Common Interest
  3. Offer a Personalized Piece of Content
  4. Foreshadow Your Email
  5. Insert a Picture
  6. End on a Cliffhanger

If your like me, your probably scratching your head pondering what he means by a few of these points. I know I did. End on a Cliffhanger... What does that mean?! Rather then reiterate what he means, I encourage you to check out his article.

What you'll get from reading it:

  • a better explanations of the 6 points above
  • actual written examples you can put to use and try yourself
  • valuable insight that will make you a better LinkedIn sales expert.

READ THE FULL ARTICLE