Blogging in your small business website is an effective way to reach and connect with your consumers. If blogging is done in the right manner, it can drive targeted traffic to your site and can further lead to sales. According to InsideView, B2B businesses that blog generate 67% more leads than those who do not.
This article provides six tips on writing blog posts for your small business website.
Identifying What Your Readers Want
According to BlogHer, 81% of online consumers trust information and advice on blogs. When writing a blog post, think from your readers’ point of view and identify their needs, wants and the information they are looking for. Offer the information that they are searching for and try to resolve their issues.
Create Strong Headlines
Create strong headlines – they attract readers. On an average, 80% of visitors read only headlines and just 20% of them will read the entire content. These figures clearly show that headline of a blog post is very important to engage readers. If the headlines of blog posts are attractive, readers will move forward to read rest of the article.
Create Original Content
This is very important aspect; the content in your blog post should be original. In other words, it should not be copied from some other sites. You need to put some efforts and create a blog post that is 100% original. Having original content brings inbound links. This improves your website’s search engine ranking. According to HubSpot, companies that blog have gained 97% more inbound links than those that do not blog. Also, Google penalizes sites that copy content from other websites. So, make sure the content in your blog posts is original to avoid being penalized.
Keep the Blog Post Short, Concise and Specific to the Topic
Most online readers appreciate blog posts that are brief and to the point. See to it that you focus on your writing style rather than focusing on word count. Understand that adding more words to the blog post does not make it better. When writing a blog post, make sure it is short, easy to understand and related to the topic. Be ruthless in removing unnecessary words in sentences, sentences in paragraphs and paragraphs in the blog post.
Include Keywords and Phrases
Include keywords in the content of your blog post, as it will help you in improving your website’s search engine ranking. At the same time, avoid over using keywords (keyword stuffing). Make sure to take care when optimizing keywords or phrases in your content as it can make or damage your search engine rankings. See to it that the sentence with keywords sounds natural.
Writing a blog is a sort of commitment. You need to blog regularly and share fresh content to keep your readers updated and to acquire customers. For instance, if you are writing a few blog posts, you will not be able to get new readers. According to HubSpot, 92% of businesses that blog multiple times a day have acquired a customer from their blog. Moreover, search engines also do not favor sites that are not regularly updated. Professionals say that you should blog at least once a week – four in a month.
About The Author: Nancy R Jones is a writer and blogger for Marvist Consulting LLC which offers small business Internet marketing services. Since establishment in 2005, Marvist’s SEO services have earned the goodwill of clients with uncompromising commitment to business values while delivering expert services.