As a small business owner, it’s hard to know all the right places to market your business. But in today’s competitive market, if you’re not including online advertising in your marketing portfolio, you better start.
Online advertising can be an excellent marketing platform for your small business, and it is oftentimes a more cost-effective marketing solution. The starting cost is only a fraction of the cost to most forms of traditional media and the results are measurable allowing you to alter and perfect your campaigns.
With online Pay-Per-Click advertising it is easy to experiment with small ad volumes until you find a your perfect strategy and then expand your marketing budget when you are assured of a positive sales return.
The Best Places To Advertise Your Business Online
3BugMedia posted a good article that outlines some of the top places to advertise your business online. Here’s who made the cut:
- Google Adwords
- Bing Ads
- 7 Search
- Facebook Advertising
- Twitter Advertising
- Stumbleupon Ads
- LinkedIn Ads
- Pintrest Ads
Check out the article to get a more in depth description on how you can use each platform.
Bing and Google – Which to use?
One of the most common questions entrepreneurs often have is whether it is more lucrative to use Google AdWords or Bing Ads as the platform of choice. And ideally the answer would be to use both, as together they both account for most of Canada’s search share but here are a few comments to consider from a financial post article written by, Jeff Quipp, CEO of Search Engine People.
“Bing is an efficient spend Many small businesses opt, by default, for Google AdWords because Google commands such a significant share of the Canadian search market. There is no denying Google’s dominance, but this doesn’t necessarily mean your money is best spent on AdWords.”
“According to Search Engine Land, there are plenty of data to support the assertion that Bing Ads may be a more efficient spend than AdWords for SMBs in particular. Here’s Why.”
Jeff makes notes of a few different comparisons between the two search engines but overall there are some great points stated for using either engine. Overall it would be worth your time (and money) to invest trying an ad campaign with each to get the best results.